Customer Experience Consultancy

I help companies use pragmatic user-centric strategies to achieve business growth and reduce unnecessary customer contacts.

Dedicated to customer happiness and bottom-line impact.

Work with me to:

  • Build seamless products & services
  • Integrate customer feedback into your organization
  • Map internal ownership of customer journeys
  • Encourage customer-centric entrepreneurship

Get measurable results:

  • Cut CS-related costs significantly
  • Boost business growth: retention, conversion, and customer satisfaction
  • Optimize key operational CS metrics: FRT, FCR & AHT

Grow your business and reduce your customer service costs

I typically work with Indonesian B2C companies with over 100k+ customers or annual customer service costs exceeding $1M+ (>15B+ IDR) to make a significant impact to their bottom-line.


Why work with me?

E-commerce expert with 15+ years of experience

  • Customer Experience (CX + UX) specialist
  • Pragmatic, driven & organized
  • Saved $10M+ (>150B IDR) in CS costs
  • Effective communicator with a strong business sense
  • Led projects at unicorns Bukalapak, Coolblue & Marktplaats
  • European & Indonesian market expertise in fintech, retail, marketplaces, shipping, virtual products & e-commerce.

I’m Dutch, based in Jakarta, and work mostly on-site / hybrid.